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Chrome Hearts is a high end brand that sits right between luxury and streetwear.Chrome Hearts specializes in silver jewelry, leather goods and readymade clothing. The brand stems from Hollywood, CA and was founded by Richard Stark in 1988. Chrome Hearts operates by appointment only in most locations, with zero e-commerce representation. The brand’s exclusive shopping experience as well as limited production runs have caught attention of celebrities such as Drake, Lil Uzi Vert, Lil Yatchy, Jay Z, Kylie Jenner, Offset, Quavo, Bella Hadid, Kim Kardashian, Virgil Abloh, Motley Crüe, Guns N’ Roses, and many others.

Chrome Hearts was founded by Richard Stark, Leonard Kamhout, and John Baumann. The brand emerged in 1988 out of Hollywood, California. The Stark family is the controlling force of the brand image, and Frankie Stark (@frankiebstark), Laurie Stark (@laurielynnstark), Kristian Stark (@kristianjstark), and Jesse Stark (@jessejostark) promote the brand on social media. Adding to the brand image is designer Matt DiGiacomo (@mattyboy90) who has created the immensely popular ‘Matty Boy’ line of Chrome Hearts clothing.

The Chrome Hearts logo includes the brand name, circular ribbon, and a cross. This has become a symbol of status and luxury. As the designers come from diverse backgrounds, the symbol stands apart from messages of religion and ethnicity to tell the story of the brand alone.

Chrome Hearts Matty Boy is a line of clothing designed by Matt DiGiacomo (@mattyboy90). The Matty Boy collection consists of colorful designs that contrast the monochrome clothing that Chrome Hearts typically creates. The line features sayings such as: “Stay Fast”, “Sinister”, “Control”, “Beware”, “Brain”, “Sex Records”, “Link & Build” and the most famous, “Chomper” which depicts a mouth and lips. 

Chrome Hearts has 10 in-store locations across the US. These stores are largely appointment-only. Stores are located in New York, California, Colorado, Florida, Nevada, and Hawaii. 

New York

-755 Washington Ave, New York

-870 Madison Ave, New York

-2080 Northern Blvd, Manhasset

California

-3835 Cross Creek Road #1A, Malibu

-600 N Robertson Blvd, West Hollywood

Colorado

-208 S Mill St, Aspen

Florida

-4025 NE Second Ave, Miami

Nevada

-3500 Las Vegas Blvd. South, Suite S-40, Las Vegas

-3131 Las Vegas Blvd South, Suite 115-B, Las Vegas

Hawaii

-2184 Kalakaua Avenue, Honolulu

Chrome Hearts is made in Hollywood, California. The Chrome Hearts factory spans 2 blocks in the middle of West Hollywood and frequently hosts celebrity spokespeople such as Bella Hadid.

Because celebrity influence as well as limited production and release quantities makes many Chrome Hearts products extremely hard to acquire, prices of products match limited quantities. Items quickly sell out from Chrome Hearts stores and are available at higher resale prices.Bullseye offers increased access to Chrome Hearts products at fair prices.

Driving up prices, Chrome Hearts jeans are iterations of denim that are meticulously revamped and redesigned with leather accents. Most notably the Chrome Hearts cross logo is added to a Levi or Chrome Hearts base design, sometimes complemented by other leather accents. The infamous cross logo Chrome Hearts denim has been seen on celebrities such as Kylie Jenner and Lil Uzi Vert.