RELEASE RADAR: AIR JORDAN 3 x J BALVIN “RIO”

The latest in J Blavin’s collaborations with the Jordan brand, we’ll get the AJ3 release “Rio” later this month. Last September, Jordan released another AJ3 “Medellín Sunset”. Previously, J Balvin worked with Nike to produce an iteration of the AJ1 (“Colores Y Vibras”) and AJ2 (“J Balvin”).

Named after J Balvin’s son, Rio, the shoe will feature a largely black palette with bright accents. The inclusion of bright hues such as Solar Flare and Total Crimson nod back to the colorful “Medellín Sunset” colorway last year. Black leather and gray elephant print compliment a gradient midsole. The typical Jordan branding is also fused with J Balvin’s own branding. Asymmetric logos are present on the shoe heel. Gold accents are also present in the design, notably the tongue jumpman. Rumors state that the tribute to the musician’s son will also include special elements which are yet to be revealed. 

The release will also feature design-specific packaging. The box will feature J Balvin’s branding as a sun amidst a monochromatic backdrop. The packing paper is also release-exclusive and your purchase will include both black and orange laces.

Check out the Bullseye website closer to the release date for full family sizing and competitive prices for the exclusive collaboration!