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Asics is a sportswear and athleisure brand founded in Japan. Kihachiro Onitsuka began producing basketball shoes in his hometown, and eventually founded Asics (under another name) in 1949. ASICS refers to the latin phrase “anima sana in corpore sano” which translates to “sound body, sound mind.” The name of the brand speaks to the brand’s mission of promoting holistic health. Asics is known for unique and comfortable sneakers and other athletic clothing.
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