Rhude is a luxury streetwear brand, founded by Rhuigi Villaseñor in 2015. Rhude seeks to highlight personal stories in their trailblazing fashion. To do this, the brand utilizes nostalgic west coast imagery and styles. Villaseñor’s study of art history and his mother’s tailorship influences the everyday fashion trends the brand produces. Los Angeles-based Rhude emphasizes history, narrative, and evolution in every design.