AIR JORDAN 3 “WHITE CEMENT REIMAGINED”


By Savanna Lattanzi | January 4th, 2023

Scheduled for release in mid-March, the iconic Air Jordan 3 “White Cement” will be back this year with a reimagined twist. The last iteration of this shoe to release was in 2018, but the sneaker dates back to 1988. This year is the 35th anniversary of the shoe, so we can expect this new “Reimagined” version to be reflective of the original in feel. The shoe will, of course, feature a classic white base, and will include gray elephant, cement-like overlays with red accents. These bolder features will provide the contrast needed to balance the stark white. 

Mimicking the vibe of the original shoe and similar to some other recent Jordan releases, the “White Cement Reimagined” will be subjected to a process that imitates aging while retaining quality. An example of this is the slight yellowing of some of the white features and the textured leather. With this said, sneakerheads shouldn’t fear, the shoes will still offer a clean and sleek look. 


Like the recent “Lost and Found” AJ1 release, the box of the AJ3s will follow the vintage pattern of the shoes. The boxes will be slightly beaten up and aged. Purchasers can also expect a pamphlet about the shoe to be included within. 


Check back here on the Bullseye website closer to the Jordan 3 “White Cement Reimagined” release date to purchase your pair, available in full sizing.

Release Date: March 11, 2023

Color: Summit White/Fire Red/Cement Grey

Style Code: DN3707-100

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