On is a Swiss athletic and shoewear company founded in 2010. The Cloud collection, typically referred to as “On Cloud” is a line of high performance running and hiking shoes which have brought the brand worldwide acclaim. The brand was begun by Olivier Bernhard, David Allemann, and Caspar Coppetti. On Cloud shoes are designed with CloudTec which gives the product a unique feel and comfort. This revolutionary cushioning style is favored by athletes worldwide.